Privacy Policy

1. Introduction

BookSmart ("we", "us", or "our") operates the BookSmart website and the BookSmart mobile application (collectively, the "Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Platform, whether through the web or mobile app.

2. Information We Collect

We may collect the following categories of information:

• Account information: name, email address, phone number, and password when you create an account.
• Booking data: appointment details, service preferences, salon and stylist selections, and scheduling history.
• Payment information: payment method details processed through our third-party payment providers. We do not store full card numbers on our servers.
• Location data: approximate location (with your consent) to show nearby salons and services.
• Device and usage data: device type, operating system, browser type, IP address, app version, and interaction data collected automatically.
• Communications: messages, reviews, and feedback you submit through the Platform.

3. How We Use Your Information

• To facilitate and manage your bookings and appointments.
• To send booking confirmations, reminders, and notifications via email, push notifications, or SMS.
• To personalise your experience and recommend relevant services and salons.
• To process payments and prevent fraud.
• To improve, maintain, and troubleshoot the Platform across web and mobile.
• To respond to your enquiries and provide customer support.
• To comply with legal obligations.

4. Sharing of Information

We do not sell your personal information. We may share data with:

• Service providers: salons and beauty professionals you book with, limited to what is necessary to fulfil your appointment.
• Third-party vendors: payment processors, hosting providers, analytics services, and notification services that help us operate the Platform.
• Legal requirements: when required by law, regulation, or legal process.

5. Data Security

We implement industry-standard technical and organisational measures to protect your personal data, including encryption in transit and at rest, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. We may also retain data as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal data.
• Withdraw consent for data processing.
• Request a copy of your data in a portable format.
• Opt out of marketing communications.

To exercise any of these rights, please contact us at help@booksmart.

8. Cookies and Tracking (Web)

Our website uses cookies and similar technologies to enhance your browsing experience, analyse usage patterns, and deliver relevant content. You can manage your cookie preferences through your browser settings.

9. Mobile App Permissions

The BookSmart mobile app may request access to device features such as location services, camera (for profile photos), push notifications, and calendar integration. You can manage these permissions at any time through your device settings.

10. Children's Privacy

The Platform is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

11. Changes to This Policy

BookSmart reserves the right to update or modify this Privacy Policy at any time, at our sole discretion, without prior notice. Changes take effect immediately upon being posted to this page. It is your responsibility to review this Privacy Policy periodically. Your continued use of the Platform after any changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at help@booksmart.